Phil Hawthorne's Blog

Apple came back from the brink of fiscal disaster with the iPod, and has been a marketing powerhouse with its newer products ever since. Technology players have tried desperatly to keep up with Apple’s growth and market share, and seem to be banking on 3D technology being the next ‘big thing’.

The definition of Sexy! Now you can be a nerd for watching TV on the couch

There’s no doubt about how fast technology is moving. Our mobile phones have replaced buttons with larger touch screens. The T9 predictive text has been replaced with full QWERTY keyboards with Microsoft Word style spell checking capabilites. Virtually every phone sold today has a x mega pixel camera built right into it. There’s definetly no denying that mobile phones have come a long way, and I would personally have to say this is all thanks to Apple and their iPhone.

Apple have been a marketing powerhouse since the release of their iPod music player in 2001. With the company facing fiscal disaster, the iPod saved the company. The companies revolutionizing technology, coupled with the marketing brains and spin, has kept Apple afloat, and one of the technology leaders it is today.

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